The Melanin Awards celebrated excellence in Black beauty—spotlighting game-changing products created for and beloved by women of color. As Creative Director and lead designer, I shaped a premium visual identity that brought the campaign to life across HelloBeautiful and MadameNoire, blending editorial polish with cultural authenticity.
Challenge: We needed to create a standout beauty awards campaign that felt both luxurious and grounded—something that could earn trust from a savvy, style-conscious audience while driving interest from partners and brands. The design had to elevate the winners and feel worthy of the moment, all without falling into generic beauty tropes.
Solution: I developed a bespoke visual system—from logo to layouts to social assets—that positioned each product winner with clarity, boldness, and intention. The creative extended across custom landing pages, branded editorial templates, and integrated social storytelling, resulting in a cohesive, high-impact campaign. The final execution felt elevated but accessible, creating a moment that resonated deeply with our audience and brought fresh value to brand partners.
Role: Creative Director, Design Lead
Team: iOne Digital In-House Creative
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Brandon Douglas @2025