As Creative Director, I led the transformation of CNET’s digital presence—modernizing its visual identity and improving user experience in collaboration with editorial and sales teams. The goal: elevate the design without losing the trust and authority CNET is known for in the tech space.

Challenge: CNET’s brand needed a visual refresh that matched the pace and polish of its reporting, while navigating legacy design systems, varied content formats, and a broad, tech-savvy audience.

Solution: I introduced new design systems—including composite imagery, monthly covers for featured stories, and custom graphics that added flexibility and depth across platforms. I also led the redesign of key surfaces like the homepage and branded sales pages, creating a more cohesive, engaging, and future-ready experience.

Role: Creative Director
Team: CNet In-House Creative