As Creative Director at iOne Digital, I led the overarching design vision across a portfolio of culturally influential brands—including HelloBeautiful, Cassius, MadameNoire, Global Grind, and Bossip—while supporting cross-company initiatives with TVOne, Cleo TV, Radio One, and Urban One. My role spanned brand identity, UX, editorial, social, sales, and motion, with a focus on driving cohesion, innovation, and audience growth across platforms.

Challenge: Each brand within the iOne ecosystem had a distinct voice and audience, yet they needed unified creative leadership to evolve visually, improve user experience, and meet the demands of advertisers, partners, and platforms. The challenge was to balance scale with specificity, elevating each property without diluting its cultural identity.

Solution: I developed modular design systems that honored each brand’s tone while streamlining content production across editorial and sales. I introduced cohesive design languages for social and UX—mobile-first, platform-aware, and audience-driven—alongside branded motion graphics and video templates that brought consistency and flair to visual storytelling. I also led the design and strategy behind polished sales materials, from media kits to branded content decks, grounded in performance data and audience insights. By collaborating closely with teams across the Urban One network, I helped shape a more integrated, elevated creative presence—from the smallest Instagram tile to major advertiser campaigns—ultimately driving visibility, engagement, and revenue.

Role: Creative Director, Design Lead
Team: iOne Digital In-House Creative